Introducing: Rose Jackson
Rose is the owner of Decadia Vintage
and the Creative Director at “Glory Days
”, New Zealand’s very own Vintage lifestyle magazine. She has recently broadened the scope of her role by focusing more on promotion and organisation of events as well. Rose has a special connection to Rita Sue as she worked in the shop with Rachel for a period of time. Some of you remember Rose doing Hair and Make up for customers on a Friday afternoon at Rita Sue and others will remember her wonderful Hairstyling lessons at the shop on a Sunday. She has always been a great support person and advisor for Rita Sue so we were eager to ask her to share a few insights into the Vintage scene here in New Zealand.
What do you love about the Vintage scene here in New Zealand?
That there is a group of people in our small corner of the world who don't want to paint their walls cafe au lait, play rugby and watch The Kardashians. And that it's female led!
How did you first get involved in Vintage?
I think it's always been in me - I was the 10 year old who's favourite band was the Beach Boys (and I'm not talking about the shameful Kokomo years), I come from a long line of crafty women who instilled an appreciation of handmade clothing in me, I can't pass up a bargain and I love treasure hunting which vintage shopping provides in spades.
During high school my friends and I started going to church op shops and school fairs to pick up old slips and 70s polyester shirts (forgive us, it was the grunge era). We also loved shopping for free furniture and homewares from the inorganic collections on the side of the road (RIP). I miss the inorganics.
You have a sophisticated and immaculate sense of style. Where does your inspiration come from?
Aww thanks Cathy, that's very kind of you. I think my inspiration first and foremost comes from not following fashion! Vintage clothing is a visual way of expressing independence. Fashion is a mean monster that wants to save money for itself and make you wear something that doesn't suit you. I feel it's really important not to let fashion dictate the rules about what to wear, particularly as it doesn't care about individual shapes, sizes or figures. Because I had a sewing background, I was always interested in garment cut and fit and fabric. Most modern clothing does all of these things really really badly. You just have to look at modern sizing to know something ain't right with things these days.
Don't get me wrong. It wasn't all vintage all of the time! I had some terrible fashion phases such as the baggy tee-shirt and Origin jeans ensembles of the 1990s and a regrettable period of purchasing fast fashion in the UK during the 2000s but I was always collecting vintage at the same time and I (hope!) I've learned from my mistakes. Swing dancing was a big turning point and where everything clicked together. Dancing + great old music + beautiful vintage to float around in on the dancefloor. Perfection!
What is your favourite Vintage era and why?
I couldn't possibly choose a favourite era, I love each one for different reasons... the Victorian era for all the fuss, the 1910s for the eveningwear silhouette, the 1920s for opera coats and Vionnet's bias cut, the 1930s for amazing sleeves and sublime elegance, the 1940s for tilt hats and sensible yet deeply sexy suits with nipped in waists, the 1950s for cotton floral dresses, the 1960s for the vast change in fashion from the beginning to the end of the decade, 1970s for Vivienne Westwood and the 1980s for its brash optimism and my old dancing costumes.
What piece of advice would you give to young aspiring writers?
Keep a diary but keep it hidden, read as much as you can and don't spend $1000 on doing a writing course.
If you could meet a celebrity from your favourite era, who would it be and what would you ask them?
I have a morbid fear of meeting celebrities so I would probably run away and hide. But I would defintiely love to go back to the early 1900s and look through Marchesa Luisa Casati's wardrobe while she was out walking her panthers in Venice naked but for a fur coat.
Who (family/friends) have been the strongest influence on your life growing up?
I have five best friends that have been in my life since we were 10. We got up to all sorts of mischief together when we were young and have supported each other through some difficult times as we got older and had less time for mischief. I got to develop different parts of my personality with each one of them, which I'm hugely grateful for. Thanks girls!
You have a few different roles with Glory Days. Can you give us a little more insight?
I currently wonder if there is a role I haven't performed for the magazine! Owning an independent business and having a tiny team without any financial backing meant we all had to muck in and do everything ourselves... from styling glamorous fashion shoots in historic houses to working 14 hour days packing in venues with wet hay bales as props.
How has your focus for the Magazine changed over time?
We started Glory Days with the magazine as the focal point. Over time and with the advice of our publisher and business mentor, the focus has shifted significantly to reflect the community in which we operate. People, especially vintage people, love experiences and having excuses to dress up and hang out with like-minded souls, so we have concentrated on developing good relationships with venues, councils and institutions around the country that support and share our vision so we can give the people what they want.
Of all of the projects you have completed what do you see as your greatest success?
Probably the overarching project of owning an independent company that has published a print magazine for three years – it's a miracle especially considering the print industry is in a tailspin. I'm also really proud of the opportunities that Glory Days has provided so many people in the vintage community. Glory Days works really hard to offer a platform for models, designers, stylists, writers and photographers, which has in some cases been a springboard into mainstream media for our friends so I'm really proud of that.
What are the three most important things in your life right now?
Trying to think of the best way to preserve and celebrate heritage architecture and design and instill the importance of these irreplaceable cultural treasures into the minds of people who think it's ok to demolish them. I'm still mourning the loss of the wonderful deco courtyard style flats near Countdown in Mt Eden that were knocked down for a carpark. True story.
Connecting and strengthening communities through the events work that I do.
Getting some balance and trying to slow down a bit after setting up companies, working multiple jobs and tallying up stupid amounts of hours doing both over the past seven years.
What are your goals moving forward?
To keep moving forward by working with talented people on exciting projects. And get a rescue greyhound!
Glory Days Magazine: http://www.glorydaysmagazine.com/
Decadia Vintage: https://www.facebook.com/decadiavintage/