Welcome to Rita Sue Clothing!


Hello from Rita Sue Clothing!
Photographs by Tony McKay Photography.


Rita Sue Clothing is a Pin Up Boutique specializing in Vintage inspired dresses for glamorous occasions. We are located in the beautiful St. Kevin's Arcade in Auckland City, at Shop 20!


Our models Pinup Briar & Lady Victoria, wearing matching Curvy Couture designs by Judy Dee. Available in store!


Miss Charlotte Cake, Miss Pinup New Zealand Runner Up 2015, wearing the Fatale Embroidered Southern Belle Pencil Dress, and Embroidered Tulle Prom Dress by The Pretty Dress - Available in store and online!


All of our favourite international vintage inspired brands are available to purchase at our boutique, including The Pretty Dress Company, Zoe Vine, Pinup Girl Clothing, Stop Staring, Tatyana Boutique, What Katie Did, Restyle, Spin Doctor, Sourpuss, and many more!

We are also excited to bring you one of a kind, limited designs that have been made right here in New Zealand! Some of our NZ brands include Mavis & Bob, Jill & Ange, Curvy Couture by Judy Dee.


Models; Miss Lorelei Louise, Pinup Briar, & Miss Lola Fondant wearing our Rita Sue jackets by NZ designer Danielle of Devel Clothing!